Source: Dropulić Ružić, M. (2015), Department of Tourism, Institute of Agriculture and Tourism PorečN = 1604 guests, 21 hotel facilities in Istria).It often happens that the Hotel Management forgets that all activities, visions and goals are done by people in the field and in contact with guests. Also, the image and brand of the hotel are precisely the people who are in contact with the guests every day and deliver the service, not the virtual image and brand logo. Do we care about our employees? Do we ask them for their opinion? They are the ones who know the real situation and who give us the best possible and free research about the hotel brand as well as what the guests think. One is paper, the other is the terrain and the real environment.The brand of your hotel is your employees. These are the people who work for you, the people you lead and for whom you are a role model. People who love their job. People who are happy and smiling. People who give, not 100 percent, but always a percentage more. People who are valued and respected, people who will “die” for your brand. People who will not go to the competition because it offers them a 500 kn higher salary. To summarize – waiters, cleaners, chefs, receptionists, animators… these are all people who are part of your hotel as well as your brand. Ultimately they are a brand. They are the first and most important to represent your hotel to guests, not the Management. They are in direct contact with guests and an advantage for praise or criticism. Take care of your employees because as you take care of them, so will they take care of your hotel.No sleep, no rest during the season !! The article was taken over from the BRID Association (authors Petra Ivšić and Katerina Duda)The project received support, ie it passed the tender for funding of the Adris Foundation, which is very important due to the implementation of the project itself without thinking about funding from start to finish. Raising awareness of the importance and role of young people not only in tourism but in society in general is a long-term goal of the project, says Dropulić Ružić and adds that it wants to communicate problems, expectations and value systems of young people in the tourism market and encourage changes in attitudes towards young people. towards the professionalization of the hospitality and tourism profession and the popularization of these occupations. ” In the long run, we want to point out the usefulness of such research and analysis, and the need to understand the value system of young people who are the future of this profession, but also society. We need to move away from the usual critical attitude towards young people and make more efforts to understand them and adapt to them. “As part of the project, a website will be created that will serve as an information and educational platform about / for tourism workers in the future, a Facebook page has been launched to achieve better interaction with the target group, and a manual with research results and key youth trends in tourism. The results of the research will be an important basis for day-to-day development and constructive discussion of how and what to do next when we talk about young people in tourism.It is very important that all problems, including the position of young people in tourism, are constructively and argumentatively discussed in public, because we are witnessing that pushing problems under the carpet will not solve anything in the long run. On the contrary, we will bring ourselves into the situation we are in and further complicate the situation. He puts out the fire as he moves, not as the house burns down. Also, it is important that the whole project is in the focus of all tourism workers, as well as hoteliers and tourism institutions because it is about scientific research and the future development of our tourism. As part of the project in Rovinj, on November 03, 11, a Forum on Young Workers will be organized to present the results of the research and which aims to stimulate discussion on the issues of young people (generations Y and Z) who are the future of tourism.This is a topic that requires a lot of activity, planning and constructive discussion, and the praiseworthy research is just the beginning of a story that will, I hope, encourage others to get involved in this issue to make us all better tomorrow. We can’t do without each other, can we?Follow and be part of this excellent scientific project that will give us insight into the state, expectations and needs of young workers in tourism, detect problems and ultimately give us clear guidelines in which direction we must develop and what changes we must make in the tourism labor market. For years, the bubble was inflated with a lack and non-investment in the education and development of employees in our tourism, we “patched” it seasonally without a long-term strategy, and unfortunately due to not dealing with this problem, this bubble burst this year. Various hoteliers as well as other tourism entrepreneurs have had, and still have, a major problem with working force for the tourist season, both in quantity and in the level of experience and quality of tourism workers.Who is to blame here? Of course, it is our wrong paradigm that tourism should not be dealt with strategically and in the long run. Tourism is complex because it is through its synergy that it connects various industries horizontally and vertically, and that is why we need to deal carefully, strategically and in the long run with the development of tourism. Every mistake or wrong step is reflected in various other segments, including the lack or insufficiently educated workforce. The demands of tourism employers as well as the market itself are great, which is great and positive, but it is a bit sad that on the other hand, too little or no investment in human resources has been made in tourism.It is a broader issue that we simply did not deal with enough and everything was left to chance. We see the consequences today, and we will only feel them tomorrow.It is precisely this issue, at the professional and scientific level, within the project “Social distance and polychronicity index of young hotel workers“They deal with the Institute of Tourism, pri Institute of Agriculture and Tourism in Porec. Under the leadership of dr.sc. Marinela Dropulić Ružić, and in cooperation with hotel houses on the entire coast, schools and faculties of tourism, a national survey was conducted, aged 15 to 35 employed in hotel facilities on the coast, a scientific study was conducted to contribute to understanding skills, problems and expectations of young people in the hotel industry.Sustainable human resources management in sustainable tourism development was the main topic and guiding thought of the whole project, which is still in the implementation phase, ie all research data are currently being collected and presented in October in Bol (Croatian Tourism Days) and in November in Rovinj. on young workers). “The aim of the project, which involves top experts in the field of human resources management in tourism, is to investigate the level of skills of young employees in the hotel industry, determine their level of engagement, attitudes towards careers in the hotel industry, problems of first work experience. ) differences in the level of service of young people who have grown up and studied in the coastal area and young people from the interior of Croatia. ” points out Dr.sc. Marinela Dropulić Ružić is the leader of the entire project and adds that the average monthly cost of education per employee in tourism has been the same for years. According to Dr. sc. Dropulić Ružić, the value of this project was recognized in the field because they have a database of 5000 questionnaires (2570 employees of hotel companies, 1936 students of tourist schools and 500 students).
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