Shades of Bengal colour the Capital

first_imgThe eastern state came visiting Delhi through Chalo Chalen Bengal (Let’s visit Bengal). The campaign aimed to project the tourism potential of West Bengal, attract more domestic and foreign tourists and facilitate better interaction with investors and industry stakeholders like travel operators.Chalo Chale Bengal witnessed a grand launch in the Capital with Krishnendu Nayaran Choudhury, Minister for Tourism, Government of West Bengal unvieling a new state-of-the-art tourism information centre at the WBICC (West Bengal Information and Cultural Centre). He also inaugrated Beautiful Bengal, a photography exhibition by Sanjay Das at the Muktadhara Art Gallery. Also Read – ‘Playing Jojo was emotionally exhausting’The day’s event proceeded along with a colourful ensemble of folk forms and cultural attractions of West Bengal, including Pat-er Gaan (songs about the rural tradition of story-telling with the help of scroll paintings), Baul Gaan (representing the unique spiritual musical heritage of Bengal) Purulia Chhau (tribal martial dance) and contemporary Bangla songs by Chandrabindoo.The next was an interactive session involving the Minister, senior officials of the Department of Tourism, Government of West Bengal and various stakeholders of the Indian tourism industry, including representatives of the Indian Association of Tour Operators (IATO) and Adventure tour Operators Association of India (ATOAI) which was followed by B2B meetings with potential tourism and hospitality sector investors, under the theme- Investment Opportunities.last_img

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