Disney Cruise Line: In The NewsLast week, Disney officially announced the Star Wars and Marvel sailings for 2019!Star Wars cruises will take place on nine different sailings of the Disney Fantasy from January 5 through March 2, 2019. Each sailing will have a Star Wars Day at Sea with a deck party, fireworks, characters, unique food and drinks, and meet and greets galore.By the way, if you’re interested in a Star Wars cruise and don’t want to wait until next year, check out the chart below for specials on some of the 2018 Star Wars cruises!Marvel cruises will take place on ten different Disney Magic sailings to the Caribbean and Bahamas. Theses cruises will depart from Miami on five night itineraries beginning January 6, 2019 and ending with the March 8, 2019 sailing.Marvel Day at Sea sailings will feature super heroes (and their foes), a deck show, merchandise, special food and drinks, youth activities, and more!And finally, this week’s special offers. Most every week of the year, Disney Cruise Line releases special offers for Florida Residents and U.S. Military Personnel. There are also frequently IGT/OGT/VGT rates available for all guests to book. These offers are extremely limited in availability, and all come with certain restrictions, but the prices are amazing! You can book these online, on the phone, or with your travel agent. These are the current offers available this week: Share This!The Disney Cruise Line Preview is brought to you by Storybook Destinations. Storybook Destinations specializes in Disney travel, is consistently highly rated by our readers, and is owned by our own blogger extraordinaire, Tammy Whiting. Storybook also offers free subscriptions to TouringPlans to clients with qualified bookings.Ahoy, mateys! I’m Heather, and I’ll be bringing you the up and coming on all things Disney Cruise Line. Welcome back again this week. Let’s see what’s new in the DCL world.Ports of Call Upcoming Entertainment The following films are being shown aboard the Disney Cruise Line ships this month:Beauty and the BeastGuardians of the Galaxy Vol. 2Pirates of the Caribbean: Dead Men Tell No TalesCars 3Doctor StrangeStar Wars: The Force AwakensThor: RagnarokCocoMoanaStar Wars: The Last JediFor future reference, films debut on Disney Cruise Line the same day of their initial release in the United States. Films do vary by ship. Show times are available in your Personal Navigator or the official Disney Cruise Line app.Captain’s Log: Important Tips and Information Antigua Just Last Week!The Disney Wonder is finishing up another season in the Southern Caribbean next week. If you haven’t tried a Southern Caribbean itinerary, you are missing out! Disney doesn’t sail to Southern ports all the time, so these are cruises you need to watch for and jump on when they happen. In 2019 the Wonder only has three Southern Caribbean sailings scheduled so far. The Wonder is sailing to the Southern Caribbean from San Juan, Puerto Rico. You may be interested to know that flights to San Juan are often very reasonable. Southwest flies to San Juan.You’ve also got one chance to visit on the Fantasy in 2018. The Fantasy will be sailing an 11 night Southern Caribbean itinerary in June from Port Canaveral. These ports, like Antigua shown here, are beautiful! Just go!Are you deciding whether to book a Disney Cruise but are having a tough time picking which ship fits all of your desires? Well, our own Laurel Stewart has put together a chart that makes it easy to compare all of the options in one place. Also available as a valuable planning and companion guide from authors Len Testa, Erin Foster, and Laurel Stewart is The Unofficial Guide to the Disney Cruise Line. The companion guide contains a complete overview of each Disney ship as well as Castaway Cay and includes valuable tips on how to save time and money during your cruise!Special thanks Scott Sanders of The DCL Blog for assistance on this article.Thanks for joining me again this week. “Sea” you next time!!
By Paul LeckerSports ReporterMARSHFIELD – The University of Wisconsin-Marshfield/Wood County men’s basketball team will play for the title at its annual UW-Marshfield Classic after beating UW-Washington County 85-73 on Friday night.The Marauders (3-6) will play Gogebic Community College (Mich.) in the championship game at 2 p.m. Saturday. Gogebic beat UW-Fond du Lac 86-76 in the other semifinal.Fond du Lac and Washington County will play in the third-place game at noon.Josh Hennes scored 17 points, and Bryce DeSmet and Joe Estrict each added 15 points for the Marauders.Three others also scored in double figures for UW-Marshfield. Hunter Busse had 13 points, and Ryan Paul and Max Opelt each had 10 for the Marauders.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)Marauders 85, Wildcats 73UW-Washington Co. 15 14 16 28 – 73UW-Marshfield/Wood County 12 20 23 30 – 85UW-WASHINGTON CO. (73): Javon Williams 4-6 2-2 10, Haydon Stenhardt 1-7 0-0 3, Dominque Richie 2-6 2-2 6, Brandon Lastovich 0-0 0-0 0, Aaron Rathke 6-17 1-6 15, De’Andre Johnson 10-19 2-2 25, Zach Cull 0-1 0-0 0, Shaun Fischer 4-13 5-7 14, Tylan Hall 0-2 0-0 0. FG: 27-71. FT: 12-19. 3-pointers: 7-27 (Johnson 3-7, Rathke 2-6, Fischer 1-4, Steinhardt 1-7, Williams 0-1, Richie 0-2). Rebounds: 44 (Cull 9). Assists: 20 (Williams 6). Turnovers: 15. Fouls: 18. Fouled out: none. Record: 9-7.UW-MARSHFIELD/WOOD COUNTY (85): Hunter Busse 4-8 2-2 13, Ryan Paul 4-14 1-2 10, Max Opelt 4-7 0-0 10, Joe Estrict 7-13 0-0 15, Sean Zillmer 1-1 2-2 5, Bryce DeSmet 4-10 5-6 15, Kwame Adam 0-0 0-0 0, Josh Hennes 7-14 3-8 17, Devin Klein 0-0 0-0 0. FG: 31-67. FT: 13-20. 3-pointers: 10-19 (Busse 3-6, Opelt 2-3, DeSmet 2-5, Zillmer 1-1, Estrict 1-2, Paul 1-2). Rebounds: 37 (Estrict 9). Assists: 25 (Busse 7). Turnovers: 13. Fouls: 17. Fouled out: none. Record: 3-6.
HomeDigital MarketingBack to basics: Understanding your paid search metrics Posted on 28th November 2019Digital Marketing FacebookshareTwittertweetGoogle+share Related postsThe California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad.There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your paid search metrics to make intelligent decisions?I mean, what’s the point of having all of that data if you don’t know what to do with it?To make matters worse, a lot of this data can be hard to properly interpret, so even experienced online marketers often draw the wrong conclusions from their data or focus on the wrong metrics in their accounts. So, if you’ve ever stared at your paid search account and wondered, “What am I missing?”, this article is for you.Are you focused on the right paid search metrics?If you’re like most online marketers, you probably have several campaigns running, at least a dozen ads and over a hundred keywords to keep track of. And that’s if your account is on the small side.Every one of those campaigns, ads, ad groups and keywords can give you a wealth of information about your audience and how effective your advertising is…but only if you know how to use your data.These days, paid search is so competitive that it isn’t enough to simply set up Google Analytics and keep an eye on your cost-per-click. You need to know how to interpret every aspect of your paid search data and use it to optimize the performance of your account.Now, while that might sound like a daunting task, most of the information in your paid search account can be broken down into three manageable pieces: information about your traffic, information about conversions and information about sales.Let’s take a look at each of these three types of data and how you can use them to interpret what’s happening in your paid search account.What sort of traffic are you getting?When it comes to paid search advertising, most marketers tend to focus on traffic-related metrics like impressions, cost-per-click (CPC) or click-through rate (CTR). After all, the main reason why you run paid search campaigns is to drive more traffic to your website.And, not surprisingly, paid search platforms like Google Ads and Bing Ads are full of traffic-related information: device segmentation data, keyword info, impression share insights, and more. For Google and Bing, this info is incredibly easy to track and supply and it’s what most of their users are interested in.What you can learn from traffic dataWhile all of this traffic data is certainly handy, it’s only useful if you know what to do with it. That being said, your traffic data tells you a lot about how well your campaigns are working for your target audience.If no one is clicking on your ads, there’s a good chance that your ad copy needs some work…or you’re targeting the wrong keywords. If your cost-per-click is too high, you might need to rethink your bidding strategy. If you’re not getting enough impression share on your best campaigns, you probably need to consider shifting your budget around.For example, say you’re running paid search ads for a local attorney. On average, this client makes $3,200 from a new client and spends about $1,200 taking care of them.In your most recent review of your campaigns, you review your traffic data and put the following report together:From the data above, it’s easy to see which campaign is generating the best results. Campaign #3 produces more clicks at a lower cost-per-click than any of your other campaigns. In contrast, while you spent over twice as much on campaign #4, you got one-third of the clicks you got from campaign #3.Clearly, you either need to shut down campaign #4 and put its budget into a better campaign like #3 or invest some time into figuring out why campaign #4 is performing so poorly.However, before you make any decisions, we should probably talk about the other two types of data in your account. After all, your attorney friend doesn’t make money from clicks. To make money, she needs leads…and none of this data tells you whether or not all of those clicks are actually turning into leads.Is your traffic converting?So, with that in mind, let’s talk about conversion data. Because Google and Bing often can’t tell what a conversion is for your website, it takes some extra work to set up conversion tracking for your site. And, as a result, almost half of paid search advertisers don’t track their campaigns beyond traffic data.But here’s the thing, without conversion data, you can’t answer the following two critical questions about your paid search campaigns.1. Is my website (or landing page) a good fit for my traffic?Paid search marketing is intent-based marketing. When someone searches for something on Google or Bing and clicks on your ad, they’re actively looking for a solution to a problem…a problem they think your business can help them with.Their click is an act of faith in your business and the page they land on after clicking shows them whether or not their faith was justified. If your landing page or website meets their expectations, a decent percentage of people should convert. If not, they’ll leave.So, if your conversion rate is high, then your destination page is a good fit for your traffic. However, if your conversion rate is low, it means that something is off. Your landing page or site isn’t working for your traffic, so they’re leaving to find something better.If you find yourself in the latter situation, you may want to take a hard look at the page you’re sending traffic to. You may need to rethink your page and site experience to bring it into closer alignment with the expectations of your traffic.2. Is your traffic a good fit for your landing page?Of course, the opposite might be true, too. If your landing page seems like it should be converting traffic, but it isn’t, your ads may be sending the wrong people to your page.If people click on your ads because they want a divorce attorney, but you’re a personal injury firm, will they convert? The wrong traffic never converts, regardless of how good your site is.In this situation, it’s often a good idea to look at the search terms people are using to find your ads and the actual ad copy that you’re using. If it seems like you’re attracting clicks from the wrong people, you may need to rework your advertising strategy to target the right audience.What you can learn from conversion dataOnce you have set up conversion tracking, look beyond traffic data and see how your campaigns did in terms of conversions.Although it doesn’t have the best conversion rate (CR), campaign #3 gets enough cheap clicks that it still has the best cost-per-lead. And, as before, campaign #4 is still a lost cause. Between a low conversion rate and high cost-per-click, it’s producing leads at almost ten times the cost of a lead from campaign #3.With an 8 percent conversion rate, it doesn’t seem like either of these campaigns are targeting the wrong traffic, but they could probably both benefit from a little conversion rate optimization on their destination pages.However, while this data paints a clearer picture, your attorney friend still doesn’t make money off of leads. She needs to close new clients. To get at that information, we need to look at our sales data.Are you making sales?As helpful as traffic and conversion data are, they still don’t tell you whether or not your campaigns are making money. And, if your campaigns aren’t making money, why are you running them?Unfortunately, tracking your paid search campaigns clear through to sales data can be tricky. E-commerce is pretty straightforward, but once you get beyond that, it can be hard to connect your actual sales data to your campaign performance. You often need some sort of CRM like Salesforce and you have to figure out how to connect all of the dots.But is it worth it? Absolutely. Let’s take a look at what the sales data for our hypothetical law firm’s campaigns shows.All of sudden, campaign #4 just went from zero to hero. It might not have a great CPC or conversion rate, but its return-on-ad-spend (ROAS) is almost twice the ROAS of any other campaign.So what does this actually tell us? Well, for one thing, it’s clear that campaign #4 appeals to people who are much more likely to buy than the people in any of the other campaigns. Campaign #3 might drive a lot more traffic, but that traffic is far less likely to sign up for our attorney friend’s services.Does this mean that campaign #3 is bad? With a ROAS of 92 percent, it’s certainly losing money right now, but it has a lot going for it on the traffic and data front. Before you can pass judgement on it, you’ll need to dive into that data and see if there is any way to turn all of that potential into actual sales.Maybe you need to change your ad messaging to filter out people who aren’t likely to actually become a client. Maybe you could tweak the landing page to better appeal to potential clients. Maybe your attorney friend just needs some coaching on how to respond to leads from this campaign.In any case, without this sales data, it would have been easy to assume that campaign #4 was a complete loss and campaign #3 deserved more of your budget – when, in fact, the opposite was actually true. This is why sales data is so important. Traffic and conversion data teach you useful things about your campaigns, but only sales data answers the question, “Are my ads actually making money?”ConclusionYour paid search account is full of valuable information, but turning all of that data into actionable information can sometimes seem overwhelming. The trick is making sure that you have access to all of the data that you need to make educated decisions and then knowing what each type of data tells you.Now that you know how to interpret your data, all you have to do is start digging through your paid search metrics. Opportunities to improve your account should quickly become apparent. Good luck!This story first appeared on Search Engine Land. For more on search marketing and SEO, click here.https://searchengineland.com/back-to-basics-understanding-your-paid-search-metrics-325799The post Back to basics: Understanding your paid search metrics appeared first on Marketing Land.From our sponsors: Back to basics: Understanding your paid search metrics Back to basics: Understanding your paid search metricsYou are here:
England custodian Robert Green’s shocking slip let the unfancied United States draw their Group C game 1-1 here at the Royal Bafokeng Stadium in Rustenburg. [See photos of the game].America’s Fulham striker Clint Dempsey’s weak shot at the goal in the 40th minute slipped out of Green’s grasp and rolled into the goal, much to England’s horror.Earlier, Steven Gerrard’s strike in the fourth minute had taken England 1-0 up.The game saw the two sides taking 30 shots at the goal, with England taking 18.But England’s strikeforce lead by Wayne Rooney failed to penetrate the tight defences of US custodian Tim Howard, who was deservedly man of the match for his efforts. Earlier in the day, Argentina beat Nigeria 1-0 [see pics] after South Korea crushed Greece 2-0 [see pics] to register the first win of the tournament.The last time the two met in a World Cup was in 1950, when the US beat England 1-0 in what is ranked among the biggest upsets in football history.The win was dubbed “Miracle on Grass” since England were the strongest team back then while the US were given a 300-1 chance of winning.